Hello! I’m Joelle, the founder of My Lovely Wedding, an event styling and planning company based in Dubai. I think I already have the best job in the world, but after many years of working with lovely ‘flower people’ in the wedding industry, my passion and desire to ‘do my own thing’ was ignited after completing a foundation course at the London Flower School. With my eyes opened to the wonderful world of floristry by a group of extremely talented and passionate florists, I knew this was something I just had to do. Floral design plays such a huge role in any wedding experience. As a stylist I know that it’s so important to get the feel and the fine details just right, and I always strive to create something beautiful, with minimal waste and within a reasonable budget.
Over the years, I’ve had so many requests from couples seeking advice on how to order flowers and decor for their wedding. It can be overwhelming without the knowledge of how much things cost, which flowers are in season, or why one company has quoted three times as much as another, based on an image you pinned 100 times on Pinterest! It’s mind-boggling, and it wasn’t until I developed a deeper understanding of the industry that I realized how much work and skill goes into creating a floral arrangement or a bridal bouquet. It’s definitely no easy task, and I’ve come to the conclusion that florists couldn’t do what they do without a deep love of the flowers they work with.
Which is what has inspired me to create a catalogue of bouquets and arrangements especially designed for small and intimate weddings and events. My aim is to make it really easy for clients to order flowers to suit their special occasion. For more information on how to brighten up your celebration with minimum fuss, click on over to our READY TO STYLE page here.